Although managing it is seldom the reason entrepreneurs start their company, cash flow is critical to the short and long-term viability of any company. If cash flow is managed well, then the company will thrive. If not, it will struggle to survive.
Cash is King. Whoever coined this phrase must have owned and operated a business for some period of their life. As the part time CFO for our clients, we help our clients maximize their cash flow through correctly managing their working capital and liquidity ratios, correctly projecting cash flow, and obtaining access to the financing required to accomplish the objectives of the firm and its owners.