When used correctly, Twitter can help entrepreneurs.  Here is a great example: TWITTER HELPS 1-YEAR OLD COMPANY FIND CUSTOMERS.

 
Twitter, as with most social media tools, can either be a tremendous waste of time and resources, or it can be an effective, value-added activity for your business.  Twitter is not THE answer.  It is part of a solution called social media, and social media can be a powerful tool for helping entrepreneurs grow their businesses.
 
I have learned during my brief experience on Twitter (created an account under the name CFOwise - you can follow me at http://twitter.com/cfowise - the day after Christmas) some of the ways Twitter can add value.  For example, I try to write in this blog everyday, and as soon as I post this blog it will show up on Twitter.  All of my updates on Twitter flow right into FaceBook.  With over 300 friends in FaceBook and over 1,000 followers on Twitter, I am allowed to exponentially increase my blog's exposure.  For our overall marketing strategy, this will have far-reaching effects for our company.  And we have barely scratched the surface of this powerful tool.

 
With all of the adding of followers and following that happens on Twitter, not everything is relevant or value-added to the objectives of the entrepreneur.  Many have described Twitter like a virtual social event where we briefly connect with lots of different people with varying interests.  Ultimately we gravitate towards those who interest us, and this is the logical conclusion for how Twitter works.  If you are interesting and create content to which people gravitate, then this tool will add value to your business. This value is free and can offer financial help for small businesses through fre marketing.