Crisis Management--Lesson from my 2-Year-Old

I have a very cute, curious, and high-energy 2-year-old daughter (pictured below), and this is what she taught me about handling bad, negative, or even crisis-level situations.



Free is the new Quandry

Freemium is a business model buzzword that has become quite popular in the last decade. The concept is simple--it is even has its own Wikipedia listing under Freemium--give away a subscription or a "lite" version of your product or service, and convert as many of them as possible to a premium version.

Provo Tech-X Graduates

Having just graduated from the Provo Tech-X program, CFOwise® is now numbered with nine other up-and-coming companies with ties to Provo, Utah.

Increase Your Revenue with Provo Tech-X

For the last three months CFOwise® has enjoyed the privilege of being one of ten companies selected to participate in a "grow your sales" program. It is called Provo Tech-X, and I have never seen or heard of an initiative like it anywhere.

The One Bet Worth Making-Twice

A little more than a year ago one of the companies for which I serve as the CFO was experiencing very good sales growth. In fact, about seven months into the year it looked like the company might hit its sales projections for the year by the end of the eleventh month, one month quicker than we forecasted.

Top Eleven 2011 Trends for Entrepreneurs

As we launch into the new year, here are the top 11 trends that entrepreneurs need to be aware of, think about, and for which we should all prepare:

Most Popular Blog Posts of 2010

2010 has been a very good blogging year for CFOwise®. In the spirit of planning for a great 2011, here are the eleven most popular blog posts from the year 2010:

Favorite Titles for Marketing and Selling Professional Services

Since the beginning of my career in the 1990s, I have been a student of sales and marketing, especially in the professional service space.  I decided to create a list of my favorite books on this subject since I have been sharing it with more and more people recently.  Here is the list, in no particular order, with a link to Amazon that will tell you more about each work and the contents therein:

A Mug, Dry Cleaning, and Customer Loyalty

This is the tale of a mug, dry cleaning, and customer loyalty...

The Problem is...

As I sat trying to explain the deal points of a transaction for one of my clients to a business attorney, I was amazed at how he began every sentence with: “The problem is…”  He spent my entire time with him explaining all the problems with the deal, so I invited him to share some solutions.  He offered none.

How to Spend $195 instead of $30,000 to Fill a Need

We (meaning my family) had a need.  We just added a sixth child to our family and our faithful minivan, with a total of seven seats, was no longer sufficient to safely hold our entire crew.  Without too many 8-seaters on the market, we started looking for a new vehicle to purchase.  We found a very nice lightly-used suburban for $30,000, and it filled our need and then some. 

Why Measuring Social Media ROI is so Difficult

If you want to open up a can of worms, ask a group of internet marketers and CMO's how to measure the ROI on social media investment and participation.  There is and will continue to be a heated debate on this topic until we all realize one thing: Social Media is about

Twitter Can Help and Hurt Entrepreneurs

When used correctly, Twitter can help entrepreneurs.  Here is a great example: TWITTER HELPS 1-YEAR OLD COMPANY FIND CUSTOMERS.

Critical Online Marketing Trends released their predictions for developments in online marketing in 2009 and 2010 - See Article.


Here are a few of my thoughts on this list:

Pay Sales Staff for Gross Profit, Not Sales

Top-line sales are much less important than gross profit - so pay your sales staff accordingly. Most businesses struggle with how to structure the compensation for sales reps. We don't want it to be so complicated that no one can understand it. But we also need it to incent the behaviors that will most help the business achieve its objectives.