Freemium is a business model buzzword that has become quite popular in the last decade. The concept is simple--it is even has its own Wikipedia listing under Freemium--give away a subscription or a "lite" version of your product or service, and convert as many of them as possible to a premium version.
For the last three months CFOwise® has enjoyed the privilege of being one of ten companies selected to participate in a "grow your sales" program. It is called Provo Tech-X, and I have never seen or heard of an initiative like it anywhere.
A little more than a year ago one of the companies for which I serve as the CFO was experiencing very good sales growth. In fact, about seven months into the year it looked like the company might hit its sales projections for the year by the end of the eleventh month, one month quicker than we forecasted.
Most Popular Blog Posts of 2010
Since the beginning of my career in the 1990s, I have been a student of sales and marketing, especially in the professional service space. I decided to create a list of my favorite books on this subject since I have been sharing it with more and more people recently. Here is the list, in no particular order, with a link to Amazon that will tell you more about each work and the contents therein:
As I sat trying to explain the deal points of a transaction for one of my clients to a business attorney, I was amazed at how he began every sentence with: “The problem is…” He spent my entire time with him explaining all the problems with the deal, so I invited him to share some solutions. He offered none.
We (meaning my family) had a need. We just added a sixth child to our family and our faithful minivan, with a total of seven seats, was no longer sufficient to safely hold our entire crew. Without too many 8-seaters on the market, we started looking for a new vehicle to purchase. We found a very nice lightly-used suburban for $30,000, and it filled our need and then some.
If you want to open up a can of worms, ask a group of internet marketers and CMO's how to measure the ROI on social media investment and participation. There is and will continue to be a heated debate on this topic until we all realize one thing: Social Media is about
When used correctly, Twitter can help entrepreneurs. Here is a great example: TWITTER HELPS 1-YEAR OLD COMPANY FIND CUSTOMERS.
Top-line sales are much less important than gross profit - so pay your sales staff accordingly. Most businesses struggle with how to structure the compensation for sales reps. We don't want it to be so complicated that no one can understand it. But we also need it to incent the behaviors that will most help the business achieve its objectives.