I had a lot of fun writing this article for American Express OPEN Forum.  Feel free to visit it at:

5 Things You Should Never Tell an Investor

The most interesting part of this article publishing today is that I helped a client make a presentation to a group of Angel investors this morning.  Yes, we avoided making any of these statements.  My add-on to this article is the importance to segment your potential target market into as much detail as possible.  Making broad claims without legitimate backup is non-productive and mis-leading.